Adam Nutburn, founder

I’m Adam, founder of set&motion.

For over two decades, I’ve worked across media, communications, and brand strategy — helping people and organisations control how they’re seen, heard, and remembered.

I started my career in journalism, before moving into digital production and publicity. Along the way, I launched Showbiz Spy, one of the UK’s largest independently owned entertainment news platforms, worked as a showbiz journalist at The Sun, and produced digital content for The X Factor and Britain’s Got Talent.

That experience — from the newsroom to the production floor — gave me an instinct for how stories spread, how reputations are built, and how easily they can be lost.

Today, through set&motion, I work with individuals, creative talent, and brands to define their message, manage media attention, and build long-term influence.

I lead communications strategies, handle press and partnerships, and help clients navigate public perception with clarity and confidence.

My approach is direct, strategic, and discreet — combining media insight with brand thinking to make sure every client shows up in the right way, in the right places, at the right time.

I’m based in Chipping Norton, often in London, and always happiest when there’s a good story to shape.

To explore how we can work together, email me: adam@setmotion.co.